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From reactive to proactive sales processes

Cases » – Implementation


Large international audit and consultant company realize that they need to change their sales processes and develop the sales competence of the auditors and consultants, in order to face external changes as e.g. the non-mandatory audit.


Xplan gets the responsibility to run a long-term sales development project within all business areas. The objective is to secure the strategic targets by the customer regarding the acquisition of new customers to be able to reach the desired market share. This means that several hundreds of key employees are trained, coached, and educated in how to run complex sales processes.


After the project has been running during one year the amount of new customers within prioritized segments and sustainable new revenues are on a very satisfying level. The project is now entering into the second year to secure the targets towards next year.

Comments by the customer

“Extremely successful project generating both new customers and a more professional business oriented behavior among our employees.”

Do you also need to be more proactive in your sales and business work?